Boutique hotels
Win more direct bookings from Google results and AI answers.
Explore hotel SEOSearch + AI for hospitality and destinations
Help boutique hotels, wellness resorts, and destination teams turn search and AI discovery into direct bookings, better-fit enquiries, and local revenue.
Former Head of SEO, Expedia ANZ · 20 years in search
See where to startFor owners, general managers, and destination marketing teams
Where to start
Win more direct bookings from Google results and AI answers.
Explore hotel SEOHelp the right guests find your programs and enquire with a better fit.
Explore wellness resort SEOHelp travellers discover your destination and reach local businesses.
Explore tourism SEOThe same path applies across hotels, wellness resorts, and destinations. The searches, pages, and measures change with the niche.
Identify the stays, programs, or visitor opportunities worth pursuing first.
Make the offer clear enough that someone can decide on your site, not somewhere else.
Give them a direct next step: book, enquire, or reach a relevant local business.
Track the action that matters: bookings started, qualified enquiries, or partner referrals, not vanity traffic.
Experience from inside the travel marketplace
At Expedia ANZ, I helped recover more than 40% of organic traffic and grow it until organic became the region’s number one revenue channel. That work connected hotel partners, destination pages, public relations and tourism relationships.
That career experience now helps official websites compete for the demand that marketplaces, publishers and established alternatives capture first.
I help boutique hotels, wellness resorts, and destination organisations connect search visibility with the actions that matter: choosing a room or program, making an enquiry, booking direct, or reaching a local partner.
The starting point is always the same. Who do you want to attract, what do they need to know, and what should happen next?
Outside work: paddleboarding in Puerto Vallarta, Muay Thai, and making music.
More about BrentStart with one priority
Bring one booking, program, or destination priority. I’ll point you to the right next step, and to the review that fits your organisation.
About your business