BRENT MANNING
DIRECT DEMAND FOR HOSPITALITY AND DESTINATIONS
THE SOKAL FOUNDATION

IT STARTED WITH A FREELANCER HIRE.
IT BECAME A FOUNDATION.

Brent speaking at the Sokal Scholarship FundCrowd at a Sokal Foundation scholarship eventChildren at the Sokal Foundation
01 · ONE HIRE 02 · THE DECISION 03 · SCHOOL BAGS 04 · 400 VOLUNTEERS 05 · THE REASON

It began with one developer hired through Upwork.

Instead of ending as a transaction, it took root in the community.

School bags first. Then scholarships, every year.

400 volunteers later it's a community.

The kids. The reason. Everything else just funds the capability.

It isn't a side project.
It's the point.

It did not begin as a plan to build a charity. The first step was hiring one developer through Upwork.


Years later, the Sokal Foundation represents the actual work. It isn't a vanity project. It's the most important structure I've helped build. Everything else just funds the capability. The same systems thinking I bring to SEO and AI started here: how do you build something that scales without losing the human in the loop?