AI ANSWERS FIRST.
RIGHT NOW IT'S
NAMING YOUR COMPETITOR.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I make ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your brand by name when a buyer asks what to choose. Former Head of SEO at Expedia ANZ, where organic became the number one revenue channel.
"they mention all my competitors, but my brand doesn't even appear. I'm afraid of falling behind." DTC founder · r/WebsiteSEO · 2026
"bigger brands pop up when people ask ChatGPT... my company never shows up. I guess AI just doesn't know we exist?" Store owner · r/branding · 2026
Neither of them has a credibility problem. They have a visibility problem, and the machine answering their buyers doesn't know they exist yet.
Search stopped being ten blue links. It's an answer now.
AI answers are built from parts. I build the parts.
Make machines certain who you are. Schema, consistent brand signals, and a clean site so AI can read and trust you instead of guessing.
AI answers are assembled from reviews, comparisons, listicles, and authority pages. I find which sources taught the answer your competitor, and get you into them.
Comparison and buyer-question pages, structured so an engine can lift your brand as the answer. The same play that wins featured snippets now wins AI citations.
I made organic the number one channel at Expedia. Now I do it for AI.
Head of SEO at Expedia ANZ: recovered 40%+ of organic traffic, then grew another 25%, until organic search out-earned paid, display, and affiliates combined.
On Dorada.mx, my own store, 86 comparison and buyer-question articles addressing 200K+ searches, structured so Google and AI lift the answers. See the ecommerce build.
The window is open because almost no one is doing this yet.
Buyers are already asking ChatGPT and Perplexity what to choose, and most independent brands are simply absent from those answers. The brands that structure for AI now become the default recommendation while competitors are still arguing about whether it matters. Early movers get cited. Everyone else gets summarised out of the conversation.
Who this is for
- + Brands with a real product and reviews who are watching AI recommend competitors by name and themselves not at all.
- + Hotels, ecommerce, and tourism brands where the buyer now asks an AI before they ever hit your site.
- + Founders who move fast and want to own the category answer before the field wakes up.
Not for
- × Brands with no reviews, no authority, and no product the market already likes.
- × Anyone wanting a guaranteed ranking by Friday. This is positioning, not a hack.
- × Teams that need a committee to approve a single page.
Why me and not a "GEO agency" that started last month?
GEO is the lens, not the product.
Getting cited by AI matters because it shows where your customers are being sent instead of you, and I never promise an AI answer as an outcome. What I sell is the Revenue Sprint: win the demand direct, own the customer, reactivate them. GEO is one of the inputs that feeds it.
SEE THE REVENUE SPRINTSend me your URL. I'll show you what AI says about you.
A quick AI visibility audit: the prompts buyers use, what ChatGPT and Perplexity answer, and where your competitor gets named instead of you. If it's useful, we talk.