AI SENDS TRAVELLERS
SOMEWHERE ELSE.
NOT YOUR REGION.
The famous neighbour gets the visitors, your operators ask what the board is actually doing about it, and the itinerary AI hands travellers skips you entirely. I get your destination found on Google and cited when travellers ask where to go, then capture that traveller as your region's own contact and route them to your operators, so the stays, tours, and meals get booked in your region instead. Twenty years in search, including coordinating tourism boards at Expedia ANZ, pointed at yours.
"We only show hidden gems proposed by Austrians... it's really about secret escapes, the new trend is slow travel." Astrid Steharnig-Staudinger, CEO · Austria Tourism · ITB Berlin 2026
"If we are satisfied with the reality that 80 percent of foreign tourists are concentrated in Seoul, the growth of the tourism industry is bound to hit a ceiling." President Lee Jae Myung · South Korea national tourism strategy meeting, 2026
"Most DMOs have challenges with being membership based... how do you create recommendations that prioritize members over other attractions. That's been a bit of a blocker." Paula Port, VP Global Marketing · Destination Toronto
Even a national tourism board builds its growth plan around being found as the hidden gem. A regional destination does not need the budget, it needs the searches.
Travellers used to ask Google "where to go." Now they ask ChatGPT to plan the whole trip.
54% of travellers now use AI specifically to find destinations they don't already know. That discovery moment is the one a region can actually win.
Source: Deloitte / Amadeus, cited at UN Tourism AI Summit, 2026
Get the region found, then built into the itinerary AI hands the traveller.
01 · "Hidden gem near [the famous city]" and "day trip from [the neighbour]" stuck at positions 5 to 15. The moment a traveller, or the AI planning their trip, is open to you instead.
02 · One page that wins the search, structured so Google and the AI itinerary both read it, with the trip planning capture that makes the visitor your region's contact.
03 · The stays, tours and meals route to your operators, and the captured list gets invited back for the next season.
At Expedia I coordinated tourism boards into one SEO machine, until organic out-earned every paid channel.
At Expedia ANZ: recovered 40%+ of organic traffic, then grew another 25%, and aligned tourism boards, hotel partners, and PR around the same destination searches until organic became the number one revenue channel.
The same playbook, minus the corporate layers, aimed at your destination instead of the platform's. See how AI citations work.
Who this is for
- + Tourism boards and DMOs with a real destination to sell, ranking on Google but missing from the itineraries AI hands travellers.
- + Regional tourism bodies and visitor centres who want a DMO digital strategy that drives bookings to local operators, not just impressions on a dashboard.
- + Hotel groups, tour collectives, and destination marketers who can make a decision and want to own the searches that plan the trip.
Not for
- × Destinations with no site, no operators, and no demand to capture yet.
- × Anyone who wants a glossy brand campaign instead of bookings you can measure.
- × Boards that need six committees and a quarter to approve a page change.
Why me and not another travel SEO agency?
The Destination Revenue Sprint.
One 30 day project. I find one trip-driving search your region is already close to winning, the hidden gem, the day trip, the season nobody packages, then build everything it needs to become measurable visits. You get:
One won search keeps planning trips into your region every month, at no per-click cost, and every captured traveller can be invited back for the next season. Continue month to month only if the first sprint proved itself.
Board needs a document before a build? The map only version is a $750 audit: where your destination drops out of the itinerary, the trip-driving searches you don't own yet, and the 30 day plan, yours to keep either way.
The destination version of the Revenue Sprint. See the full modelSend me your destination URL. I'll show you where you're invisible.
A quick video: what AI names when travellers ask where to go in your region, where your site drops out of the itinerary, and the first fix to get your destination cited. If it's useful, we talk.