YOUR SALES ARE
RENTED FROM META.
OWN THE CHANNEL.
Every sale that comes through Meta is rented, not owned, and the rent keeps going up: more expensive, less predictable, crawling with bot traffic. In one 30 day sprint I find a product demand pocket you're already close to winning, build the offer, the page and the follow up flow that convert it, and capture every buyer as your own list and pixel instead of the ad account's. Former Head of SEO at Expedia ANZ, 20 years in search, and I run my own store.
The ad account is the landlord. You're renting your own sales.
"I spent $1,800 testing Meta vs TikTok vs Google and Meta sent 92% invalid traffic with 0 sales." r/FacebookAds
"established brands with tons of reviews and social proof report exactly the same: outages, bot traffic, complete instability." r/FacebookAds
"I'm a media buying consultant, shutting down my business temporarily while I rethink if I want to be involved at all." r/FacebookAds
"Is Ads Manager down right now?" (154 comments) r/FacebookAds
Even the brands with the reviews and the social proof are hostage to one ad account. A channel you own does not go down when Meta does.
Not an agency renting you juniors. A founder who ships the same work on his own store.
Own your demand, then reactivate it. Search just shows me the leak.
Rankings show which product searches you almost win and who takes the sale instead. The real play is downstream: win the buyer on your own page, capture the email and pixel, then reactivate their repeat orders at margin instead of at auction.
- WK 1 Find the revenue wedge A term at position 8 to 30, a weak bestseller page, abandoned checkouts, a dormant list. Pick the one worth the most.
- WK 2 Build the offer Not a discount code. The comparison the buyer was about to search for, the bundle, the direct only extras.
- WK 3 Own the buyer, wire the flow One page into your own checkout. Every buyer lands on your list, not the platform's.
- WK 4 Launch, reactivate, measure Push it through your traffic, list and past buyers. Report X orders, Z revenue.
Dorada.mx: 86 articles. 200K+ addressable searches. One person.
Built around the questions buyers actually type, including head to head comparison pages ("CeraVe vs sebo de res") that catch people the moment before they buy. 197 custom diagrams. All in Mexican Spanish.
All 86 articles feed the store's authority instead of splitting it, so the blog moves product rankings, not just traffic. Structured so Google and AI can read it, built to run at near zero ongoing cost.
Who this is for
- + Shopify and DTC founders with a real product and reviews, ranking on Google but invisible when someone asks ChatGPT what to buy.
- + Stores stuck at the same revenue for a year or two, paying an agency for content that does not move orders.
- + Founders who move fast and own the decision. You can approve a page change without a committee.
Not for
- × Brand new stores with no product, no reviews, and no traffic to work with yet.
- × Anyone who wants the cheapest monthly retainer, not the work that compounds.
- × Teams that need ten approvals to change a product title.
Why me and not another Shopify SEO agency?
The Demand to Revenue Sprint.
One 30 day project. I find one revenue opportunity already hiding in your search picture, ad dependence, catalogue, or dormant list, and build the offer, page, and flow that turn it into owned, repeatable orders. You get:
A page that wins its search keeps selling with no ad spend and no CPC, and every buyer it captures is yours to sell to again. Keep going month to month as a demand partner only if the first sprint made money.
Not ready to build? The map only version is a $750 audit: where your demand leaks, what the AI answers recommend instead of you, and the 30 day plan, yours to keep either way.
The DTC version of the Revenue Sprint. See the full modelSend me your store URL. I'll show you where you're invisible.
A quick video showing the first ranking, citation, or product page gap I would fix, and what ChatGPT says when someone asks for what you sell. If it's useful, we talk.