PROOF.
I PUBLISH THE LEAKS WHOLE INDUSTRIES ARE IGNORING.
Every report maps real properties and real brands against the searches their best customers are typing right now, with the methodology in the open. No client anecdotes, no cherry picked screenshots. Data anyone can check.
27 retreats and wellness resorts rank #1 for the practice, then leak 41,000 booking searches a month. A directory or listicle sits in the top 3 for 57% of retreat searches.
Read the report → State of Search · Report No. 02 Boutique hotels own the guidebook and leak the booking.56 properties rank #1 for the destination dream, then hand an illustrative $78K a month of booking intent searches to the OTAs.
Read the report → State of Search · Report No. 01 Clean beauty is leaking 1,920 winnable searches.21 brands, one search map: nearly two thousand terms sitting one position from money, worth an illustrative $640K a month, and almost nobody closing the gap.
Read the report →The short version: at Expedia ANZ I inherited a penalised site, recovered 40%+ of organic traffic, then grew another 25%, and coordinated hotel partners, PR and tourism boards into one machine until organic out-earned every paid channel. The reports above use the same method, pointed at whole industries.
Your property gets the same scan, free.
Send me your URL and I'll record a quick video: the searches you're close to winning, where they leak to OTAs, directories and AI answers, and the first fix.